Leave it to Taylor Swift to make a London pub the hottest spot in town with just one mention.
Last week, the singer-songwriter dropped her highly anticipated 11th studio album, The Tortured Poets Department—and then a mere two hours later, followed it up with an edition dubbed The Anthology.
One of them is “The Black Dog,” in which Swift sings about looking at her ex’s location on her phone, and tracking him as he walks “into some bar called the Black Dog.”
In classic Swiftian fashion, there are lots of hidden meanings in the song. First, “the black dog” is a phrase often used to mean depression, popularized, some say, by World War II–era.
The pub’s marketing manager, Amy Cowley, told People that the steep rise in business since the song’s release has been “surreal.”
We’re quite lucky because we’re a well-established and well-loved local pub already,” she said.
She added: “We’ve had people from all over. We’ve had interest from the States, Spain, Germany, and Australia. It’s been far-reaching. … Every single day since the album has been released.
What we do know is that the Black Dog in London will probably have Swifties busting down its door for weeks to come.