Since her days on The Simple Life, Paris Hilton has ensured her brand embraces all things pink.
From the outfits she chose for dog Tinkerbell to the cover of her book Confessions of an Heiress, the color has been present in nearly everything Hilton touches.
So it wasn’t a huge surprise to see the socialite embracing the Barbie tone twice at different red-carpet appearances on Wednesday.
The first event was Variety’s Entertainment Marketing Summit, where Hilton spoke alongside her media brand 11:11’s chief operating officer, Bruce Gersh
On a keynote panel called “Propelling Brands Into the Epicenter of Culture.” For this speaking engagement, the reality star wore a fuchsia midi dress from New York–based label Zaffori.
Hilton was eye-catching in the neon look, which featured flared sleeves that cut off right along the elbow, as well as pleated panels on the sides of the skirt.
Her stylist, Sammy K., paired the gown with diamond stud earrings and hot-pink pointed-toe heels.
Hilton didn’t stop there. Keeping the pink streak going, she wore another rosy look for her second event of the day: the launch of her new Tan-Luxe duo set.
To complete the look, she wore pointy pink pumps, but this pair came in more of a coral hue, to match the shade of the dress.